Wondering how to leverage online giving, giving days, crowdfunding, and other digital techniques to grow your fundraising efforts?
This one hour session will provide you with an effective and unbiased roadmap to implementing best practices that work for organizations of all sizes. You’ll leave with tons of ideas, real-life advice on important areas to focus on, and guidelines for evaluating your own and vendors’ digital fundraising efforts.
Topics covered: website conversion optimization; performance analytics; online giving forms; outbound and inbound donor marketing techniques; crowdfunding platforms; email best practices (compliance, deliverability, and conversions); digital ambassadors and volunteer management; social media; giving day strategies, integrating digital with other channels.
When: Wednesday, August 14 from 9-10am
Where: The Leadership Hub, 6010 Executive Blvd. Suite 200, Rockville, MD 20852
Presented by: Louis Diez, expert in annual fund development, digital fundraising, and engagement strategies.
Diez currently serves as the Director of the Annual Fund and Development Business Operations at the Baltimore Symphony Orchestra. Previously, he was the Associate Director of Development at Johns Hopkins SAIS. Prior to JHU, he was the annual fund director at a liberal arts college and at the University of Tennessee, Knoxville.